World Bee Day 2019

17th May

Don’t bee blind to saving the planet and what better time to raise awareness than world bee day on 20th May…

International Eyewear has teamed up with the Bumblebee Conservation Trust. The charity’s vision is a world where bumblebees are thriving and valued, their mission is to increase the number and distribution of bumblebees in the UK. Did you know that there are currently 24 species of bumblebee resident in Britain and they are all endangered? With the environment being on everyone’s agenda every little helps and International Eyewear are creating their very own buzz by donating £1 to the Bumblebee Conservation Trust for every set of 12 OCEAN BLUE frames purchased, with the #SAVETHEBEES initiative being a buzzworthy cause!

So lets talk about bees. These tiny little insects are the world’s most important pollinator. It is estimated that one third of the food that we consume each day relies on pollination, mainly by bees. Fun facts… bees have been around for more than 30 million years, they communicate by smell, a bee’s wings beat 190 times a second, and did you know that bumblebees can’t see the colour red?  So what would they think about one of International Eyewear’s new season sunglasses, OCEAN BLUE 9311? What we know for sure is that it’s the perfect summer accessory for any style conscious fashionista, showcasing a gold barrel metal temple design with hexagonal detailing on the eye front, emulating the honeycomb shape of a beehive. Be at one with nature with this premium sunglass flaunting a crystal, ru-bee red acetate and upscaled proportions. The retro inspired eye shape makes an un-bee-lievable fashion statement. CR39 grey graduated lens and textured interior tips complete the quintessentially luxury OCEAN BLUE look.

The 2019 OCEAN BLUE Sunglass collection by International Eyewear is inspired by the bee-utiful English gardens and the picturesque nature that surrounds us. This summer inspired theme has been translated into eyewear and mirrored in the supporting point of sale package and marketing campaign. Add vibrancy to your practice displays with the exotic garden themed hanging mosaic, vibrant 12pc display stand and show card sleeve. Plus every sunglass is supplied with a premium logo branded case. The OCEAN BLUE 2019 point of sale campaign is flying out so if you haven’t already make sure you get your hands on one!

The environment is a hot topic and donating towards helping to save the bumblebees through International Eyewear and the Bumblebee Conservation Trust’s #SAVETHEBEES initiative is just one way you can make a difference to the bigger environmental picture. We’ve given you the facts so now its time for us to mind our own beeswax and let you get on with saving our planet!

For more information on our OCEAN BLUE collection or our #SAVETHEBEES campaign, please contact International Eyewear on 0121 585 6565 or visit our website www.internationaleyewear.co.uk

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