Roald Dahl Collection Launch

15th Jan

International Eyewear have partnered with The Roald Dahl Story Company to create their first ever licensed Roald Dahl eyewear collection. Get lost in a world of imagination with 18 splendiferous frames each accompanied by a branded case and lens cloth. Each style showcases a quote from the story hidden on the inside temple.

Children are at the heart of both Roald Dahl’s stories and this spectacular collection. Designs feature original Quentin Blake illustrations including iconic characters from much loves tales; Charlie and the Chocolate Factory, James and the Giant Peach, Matilda, The BFG, Fantastic Mr Fox and The Enormous Crocodile. So lets find out more about each of the stories featured in the collection and of course the wonderful world of Roald Dahl.

Charlie and the Chocolate Factory is perhaps Roald Dahl’s best-known story. Mr Willy Wonka is the most extraordinary chocolate maker in the world, joined here by our hero Charlie Bucket, four other children and their Golden Tickets. Many scrumdidliumptious surprises await you behind the gates of Wonka’s Chocolate Factory, your tour is about to begin it’s time to unwrap the magic of the frames.

James and the Giant Peach was Roald Dahl’s first classic novel for children. A tale of adventure, where James meets seven very unusual insects ‘the greatest creatures in the world’ aboard a giant, magical peach! Explore the marvellous possibilities of James and the Giant Peach with frames covered with his insect friends and let the journey begin!

Matilda is an extraordinary little girl with a magical mind. Her father thinks she’s a little scab, her mother spends all afternoon playing bingo and Matilda’s headmistress, Miss Trunchbull well, she’s the worst of all. Enough is enough – all of these grown ups had better watch out because Matilda is about to teach them a lesson they’ll never forget! Discover three genius frames perfect for all aspiring bookworms.

The BFG is a Big Friendly Giant, who only eats snozzcumbers and glugs frobscottle. On a dark, silvery moonlit night, Sophie is snatched from her bed and taken to giant country but not all giants are friendly there in fact they like to eat human beans! Can Sophie and her friend the BFG stop them? Enter giant country with three whizzpopping frames and find out.

Fantastic Mr Fox steals food from the horrible farmers Boggis, Bunce & Bean, one fat, one short, one lean. These three crooks concoct a dastardly plan to dig Mr Fox out of his home, but they underestimate how truly fantastic Mr Fox is, or how far he’ll go to save his family. Choose from three curious frames with secrets and surprises to uncover.

The Enormous Crocodile is planning what to have for his lunch. This foul fiend –  the greediest croc in the whole river –  wants to eat something juicy and delicious. His teeth sparkle like knives in the sun and he’s getting hungrier and hungrier. BEWARE! He’s looking for someone…someone that looks a lot like you! Discover our croc-tastic frame and make it snappy!

Roald Dahl once said “Those who don’t believe in magic will never find it” – perhaps you just need to look through the lens of one of the new frames from the marvellous Roald Dahl eyewear collection –  and let the magic begin!