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TITANFLEX 824099_10 receives a Red Dot Award!

17th May

After a long, vigorous process of testing, assessing and evaluating it is with great pleasure that we announce TITANFLEX 824099_10 manufactured by Eschenbach Optik, has received the accolade of ‘Red Dot’ winner for the Product Design 2018 category. Model 824099 forms part of the original memory metal collection TITANFLEX, unparalleled since 1988. With its new futuristic shape, an extraordinary combination of HD acetate and the flexible, robust memory material, the frame set new standards in design and quality.

The Red Dot Award explained: Product Design has roots dating back as far as 1955 and determines the best products created each year. In 2018, designers and manufacturer from 59 countries submitted more than 6,300 products to the competition. A jury comprising of approximately 40 members assessed the products individually. The judging criteria consisted of: level on innovation, functionality, formal quality, ergonomics and durability.

Professor Dr. Peter Sec, founder and CEO of the Red Dot Award stated:

‘I want to congratulate the award winners sincerely on their wonderful success in the Red Dot Award: Product Design 2018. Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path. When I speak about good design I am referring to more than just an attractive product. All of the products are characterised by outstanding functionality. This demonstrates that the designers have understood their clients and their needs’.

The winners will celebrate their victory at the Red Dot Gala on 9th July 2018, and will be presented with their well deserved trophies on stage at Essen’s Opera House. This day coincides with the publications of the Red Dot Design Yearbook 2018.2019, which will shoecase all of the year’s winning products. Congratulations TF824099_10!

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