Optrafair 2018

17th May

2018 is a year of celebration, not only 40 years of Optrafair but also the 30th anniversary of International Eyewear, two important milestones to recognise and celebratory occasions that we share.

Optrafair has been uniting the optical profession for 40 years and provided International Eyewear with the perfect platform to showcase our brands and products. The show opened its doors once again to thousands of visitors providing a one-stop shop for customers to get everything eye and optical related under one roof. We spent many months planning, this combined with all of the hard work from the International Eyewear Team, and it was undoubtedly a success for our business.

Visitors to the show saw the return of our “shop style” stand, showcasing our collections in a visually engaging way. To celebrate our 30th birthday, we hosted a three-day party with promotions, prosecco and not forgetting a slice of birthday cake! At the show we also revealed a celebratory ‘1988’ logo to mark this momentous occasion, keep your eyes peeled for this throughout the coming year and we hope you will continue to celebrate with us in 2018!