DIVERSE DESIGN From the modern man to the classic gent Hero For Men is our most trusted collection, designed exclusively for men since 1988. An extensive range of styles, presenting a broad selection of eye shapes & sizes with a longstanding reputation to match.

ENDURING EYEWEAR Functional eyewear that lasts, Hero For Men utilises the latest techniques and premium materials including HD acetates, Titanium & Carbon Fibre. Styles feature quality components such as Silicone nose pads & superior OBE hinges for eyewear you can rely on.

SPORT STYLE New and contemporary designs HE4315 & HE4316 impress with a sporty aesthetic and innovative use of materials. Enduring eyewear, combining wearable, accessible eyeshapes with considered detailing and masculine colourways. Utilising contrasting finishes and colourful accents with multilayer acetates alongside textured rubber tips and three-dimensional trims.