17th Jul

Schools ‘officially’ out and we’re calling all literary lovers and aspiring bookworms to get back to school ready with Roald Dahl.

Claim your free Roald Dahl bookmark

International Eyewear are giving away a FREE bookmark* with every Roald Dahl frame purchased until 31.08.20. Each splendiferous bookmark showcases one of the stories featured in our Roald Dahl eyewear collection including: Charlie and the Chocolate Factory, James and the Giant Peach, Matilda, The BFG, Fantastic Mr Fox and The Enormous Crocodile. All 6 exclusive bookmark designs feature original Quentin Blake illustrations of iconic characters from the much-loved tales.

Why not give the gift of giving and offer a free bookmark to all of your literary loving patients who purchase a Roald Dahl frame in practice. They will be spoilt for choice with 6 magnificent designs to choose from and the ‘This book belongs to…’ message gives them the chance to make it their own.

*Terms & Conditions: Free Roald Dahl branded bookmark with every frame purchased until 31.08.20. No minimum order quantity required. All orders of the full 18pc collection will automatically receive a magnificent Roald Dahl point of sale package including A1 Wall Chart/Poster and a spectacular 3pc book display. Offer cannot be applied retrospectively to orders already placed. Available while stocks last.

Find out more about the wonderful world of Roald Dahl

Children are at the heart of both Roald Dahl’s stories and this spectacular collection. Designs feature original Quentin Blake illustrations including iconic characters from much loves tales; Charlie and the Chocolate Factory, James and the Giant Peach, Matilda, The BFG, Fantastic Mr Fox and The Enormous Crocodile. So lets find out more about each of the stories featured in the collection.

Charlie and the Chocolate Factory is perhaps Roald Dahl’s best-known story. Nobody has heard from Willy Wonka or his amazing chocolate factory for years, when he invites the winners of five Golden tickets to visit, many scrumdidliumptious surprises await them! Your tour is about to begin, unwrap the magic of the frames.

James Henry Trotter lives with his two horrid aunts, Spiker and Sponge. He hasn’t a single friend in the whole wide world – that is, until he meets some rather peculiar insects aboard a giant, magical peach! Let the journey begin, discover marvellous frames covered in his insect friends.

Matilda is a genius. Unfortunately her parents are too stupid to notice, and her horrible headmistress The Trunchbull is bullying everybody at Crunchem Hall. But Matilda has a trick or two up her sleeve… Uncover three genius frames perfect for all aspiring bookworms.

The Big friendly Giant is unlike all the other giants. For a start, he doesn’t like to eat people – and it’s not long before he and orphan Sophie become the very best of friends. Enter giant country with three whizzpopping frames.

Three horrid farmers – Boggis, Bunce and Bean, one fat, one short, one lean – hate cunning Mr Fox, who outwits them at every turn. But poor Mr fox and his friends don’t realise how determined the farmers are to get them… Choose from three curious frames all with secrets and surprises to uncover.

The Enormous Crocodile is planning what to have for his lunch. This foul fiend – the greediest croc in the whole river – wants to eat something juicy and delicious. His teeth sparkle like knives in the sun and he’s getting hungrier and hungrier. BEWARE! He’s looking for someone…someone that looks a lot like you! Discover our croc-tastic frame and make it snappy!