2020 Love Eyewear Awards SHORTLISTED

20th Dec

We have been shortlisted at The Love Eyewear Awards 2020 for the category of Kids Frame of the Year! ROALD DAHL RD05 has been nominated. forming part of the first ever Roald Dahl eyewear collection by International Eyewear, launching January 2020.

Roald Dahl is a heritage brand with a huge breadth of stories, characters and worlds and an enormous brand following. The new eyewear collection and more specifically RD05 are sure to open up doors of opportunity for independent practices in the children’s eyewear market.

The range comprises of 18 splendiferous pieces, each accompanied by a bespoke Roald Dahl branded case and lens cloth.

Now the fun is really going to start with RD05. Get lost in a world of imagination with this creative children’s frame, inspired by Roald Dahl’s Charlie and the Chocolate Factory. Mr Willy Wonka is the most extraordinary chocolate maker in the world, joined here by our hero, Charlie Bucket. Digitally printed on the acetate temples, iconic Quentin Blake illustrations bring a touch of Wonka magic to RD05. Much like the surprises to be found behind the gates of Wonka’s factory, RD05 has a hidden quote from the story printed on the inside temple. Wonka fans are invited to choose between two scrumdiddlyumptious colourways of Chocolate Mottle (C1) or Wonka Purple (C2).

Roald Dahl once said, ‘Those who don’t believe in magic will never find it’ – perhaps they just need to take a look through the lens of RD05.