What Should I Consider When Buying Wholesale Sunglasses?

17th Mar

Things To Remember When Buying Wholesale Sunglasses

Many high street retailers have realised that sunglasses can be highly profitable. They are one of the most popular fashion accessories around and have been for a long time. However, there is no need to jump in feet first and buy a huge amount of sunglasses in bulk, thinking that it’s the quickest way to make money. Just like any other item that you may have traded in, you must think about strategy above everything else.

Here are the main things you need to consider before buying wholesale sunglasses for your optical business. Even if these tips appear to be common sense, it is still worth having a read to remind you of what to consider before you spend a small fortune on eyewear frames without a good return of income.

What Should I Consider When Buying Wholesale Sunglasses?

  1. Do Your Research

All fashion related items are subject to the whims of an industry that changes its mind daily. You might see a particular design of optical eyewear selling in droves but this does not mean you should rush into buying that design in bulk.  Make a thorough assessment of the demand to get an idea of the quantity you will place in your order.

According reports, the UK eyewear market reported a continued positive current value growth in 2019, with contact lenses, spectacles and sunglasses all benefitting from modern innovations, technology and premiumisation. The UK industry is shown to be more quality focussed than price-conscious.

The growth in sales of sunglasses is driven by the increased consumer awareness of the need for protection against UV radiation and glare, as well as the popularity of optical eyewear as a fashion item. Seasonal variations also affect people’s engagement in outdoor activities, meaning there is a strong demand for sports sunglasses in both summer and winter. This is expected to impose strong growth in the market studied, over the forecast period.

The growing demand for sports sunglasses is partly down to a rise in consumers’ disposable incomes, meaning they are able to seek branded, well-designed, and quality products.

  1. Do A Background Check On Online Suppliers

In short, buying from a UK frame company online is convenient. However, the convenience is dramatically reversed if you end up to be a victim of a scam or the company you used is dis-reputable.

One red flag for a company to avoid can centre around their preferred method of payment.  Most credible and reliable suppliers such as international Eyewear accept credit cards as a mode of payment since credit card companies do background checks on their clients and offer protection to the consumer.

We are an eyewear company that is focused on delivering products of the highest quality to all different levels of the market. We provide premium, affordable and budget eyewear frames which are designed and manufactured to the highest standards.

  1. Too cheap? Too Bad?

Optical eyewear at a price that seems too good to be true, is usually just that.  If you want to buy wholesale sunglasses frames, go also for quality and VALUE for money.  If you aim at the cheapest deal without making a close inspection of the quality you will receive, you are at risk of getting substandard eyewear frames.

International Eyewear is a renowned UK frame company that supplies wholesale sunglasses, wholesale reading glasses and accessories to businesses.

What Are The Health Benefits Of Sunglasses?

  • Maintaining Healthy Eyes

Most people are aware that the sun’s harmful rays are damaging our eyes.  UV rays can cause a wide range of eye problems such as cataracts, macular degeneration and tissue growth on the eyeball known as pterygium. Studies show that up to 20% of all cataracts or clouding of the eyes are caused directly by overexposure to UV rays.

This is why it is important that when choosing an optical eyewear range, sunglasses or otherwise, to select those that block out 99-100 percent of UVA and UVB rays, or that have a UV 400 rating. This will give your customers what they want – the best protection possible, help to maintain healthy eyes as well as clear vision.

Sunglasses can also help to protect the sensitive skin around the eye from developing dangerous skin cancers by filtering out harmful rays.

  • Personal comfort 

As well as the many health benefits, sunglasses are an essential part of ensuring personal comfort during the brightest days. Bright light is very uncomfortable to bear without a filter. Good quality sunglasses make things much easier on the eyes, filtering the harmful UV rays and acting as an effective barrier between your eyes and the brightness of the sun.

For additional comfort when wearing sunglasses, you should consider offering your customers a range of polarised lenses which are designed for reducing (even eliminating) harsh glare. I

Well-fitting eyewear frames are a significant factor in overall comfort too. It is crucial when offering a range of optical eyewear frames that your customers try them on to ensure a good fit.

Sunglasses will prevent sore and tired and generally uncomfortable eyes, allowing your customers to remain comfortable for longer periods of time.

  • Protection From The Elements 

Sunglasses are extremely important for protecting the eyes from the elements. The lenses act as a barrier, keeping out rain, sand, dirt, dust, and wind when your customers are outdoors. All these elements can be harsh and damaging to the eyes. They cause irritation, redness and soreness after prolonged exposure.

Ensuring your customer’s eyes are well protected from the elements and debris in the atmosphere, can help them avoid health issues such as eye infections too.


Sunglasses are perhaps one of the most important accessories a person can have. Not only are they important for the overall health and protection of your customers’ eyes, they are also crucial to being able to see properly in the bright sunshine. Our catalogues contain a wide range of optical frames and sunglasses available for wholesale purchase. With a range of innovative designs and established brands, International Eyewear is a UK frame company that can equip your business with the finest optical eyewear frames on the market.

We pride ourselves on customer service and experience. If you have any queries about the optical frames and sunglasses found in our wholesale catalogues, do not hesitate to get in touch.